Problems Failed to Approve the Website
Before yous're able to configure the viii web events you'll use for optimizing your Facebook ads, you outset need to verify your domain.
There'southward plenty to explore hither. In this post, we'll discuss…
- Why you need to verify your domain
- How to verify your domain
- Why you may not be able to verify a domain
- A possible alternative
We'll walk through how to verify your domain. But a large obstacle that many advertisers are facing is that they practise not own the domain. In this case, they can't verify the domain, can't configure events, and won't be able to optimize for those events.
I conducted an experiment and make some guesses near what is happening and what Facebook will or might do about this problem.
Let'due south go…
Why Yous Need to Verify Your Domain
Fifty-fifty before Facebook rolled out Aggregated Upshot Measurement and the 8-effect limit in response to the iOS 14 tracking prompt, it was a expert thought to accept your domain verified. I even wrote a blog post nigh how to verify your domain so that y'all could edit Facebook mail service link previews.
Not simply does verifying your domain let you to edit link previews to your website, only yous can as well accept control over which Facebook pages and advertisers are allowed to do it. It's too been long rumored that Facebook would eventually remove the ability to edit link previews for ads unless you first verify the domain.
These are all good reasons to get your domain verified, merely now information technology's unavoidable. If you try to run a conversions entrada The campaign is the foundation of your Facebook advertizement. This is where yous'll fix an advertising objective, which defines what you want your ad to attain. that optimizes for a web upshot, you lot'll first need to get that domain verified — at least once the iOS 14 tracking prompt goes alive.
Let'south go through the iii methods to practice that now.
Three Means to Verify Your Domain
Either click the button within Web Event Configurations to verify your domain or go to Facebook Business Settings. On the left side, click on "Make Prophylactic" and then "Domains."
Click to add a domain.
Enter the domain you desire to verify and click "Add Domain."
At that place are three unlike means that you can claim and verify domain buying.
1. Add a DNS text tape to your domain host.
2. Upload an HTML verification file to your website.
iii. Prepare the meta-tag containing the verification code into the header section of your website'south homepage.
Experience free to send this to your developer if you have one. If you're looking for the easiest method, it's likely either #ii or 3. For the 3rd, there should be multiple means to get access to the header of your homepage. Unfortunately, every website is different.
If you don't know of whatever like shooting fish in a barrel way, you lot can endeavor the Head, Footer and Post Injections WordPress plugin.
So, edit your homepage and paste the code Facebook gives you into the box for your header.
Once the folio is saved, click the link in your Facebook Business Settings to verify. If you prepare it up properly, it will work!
The Trouble: You Don't Own the Domain
The arroyo we've covered so far works if you own your domain. Yous verify your ain domain so that you lot can configure your web events… so that you tin can select one of eight standard events or custom conversions Custom conversions let yous create rules for events or URLs so that you tin can better track and optimize for specific actions with Facebook ads. as your conversion issue in the advert gear up An ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined. . This allows you to optimize for that event rather than a link click The link click metric measures all clicks on links that drive users to properties on and off of Facebook. or Landing Page View Landing Page View is a Facebook ads metric that represents when people land on your destination URL after clicking a link in your advertizing. .
Neat! But… What if you don't own the domain? What if the purchase occurs on a third-political party website?
I'thousand not referring to sites like Amazon that requite you no access. I'm talking about third-party sites that permit you to provide your own pixel and then that y'all can optimize for and track conversions that occur on that website, even though you don't own the domain.
If a domain is owned and verified by some other business concern, it will wait like this on your Web Event Configurations folio…
You'll find that "Edit Events" is grayed out. Hover over the starting time tooltip…
If you think that the "Get Aid" button will exist whatsoever help at all, think once more. At least equally of the time of writing this post, it's only info for those who really tin verify their domain.
Information technology'south not at all clear what Facebook expects the domain possessor to do in one case y'all contact them. Every bit you're about to encounter, a domain possessor tin't just "give" access to the approved events. Other than having the domain owner share their pixel (not a good solution), what are they supposed to do?
Something is missing.
An Experiment
Facebook hasn't yet provided any guidance for advertisers who are unable to verify a tertiary-party domain. Simply the hole here is and then great, it can't be ignored.
I decided to create a trivial experiment. I asked Luke Elliott from my team to provide me a pixel that he owns (that is otherwise inactive) that I can add to a page of my website that uses events. I added it to a landing folio that fires a ViewContent event.
Since I verified the domain, what would happen?
Non surprisingly, he isn't able to configure events since I already did that.
Simply, would he be able to select it as a conversion consequence once the iOS 14 tracking prompt goes live? Unfortunately, Luke nonetheless gets errors about not beingness able to configure or utilize the event.
As of this moment, it currently appears as though anyone selling products while having their pixel on a 3rd-party site will be unable to optimize for a conversion event.
Keep in listen, though, that my supposition is that Luke will still be able to track that effect by customizing columns in Ads Director and adding a column for a custom conversion based on that specific outcome (he'due south not running ads for this, so I tin't confirm with 100% certainty).
It too appears he can create a website custom audience A website custom audience matches people who visit your website with people on Facebook. You tin then create ads to show to that audience. based on the pixel placed on my domain. Luke is fifty-fifty able to create a custom audition based on some of the custom events on my website.
IMPORTANT POINT OF CLARITY: Luke can create a custom conversion or custom audience based on activity on the page where his pixel is on my website But. The simply reason these events from my site appear is that they fire on the same page where I added Luke'southward pixel.
He volition not of a sudden get reporting, optimization How you optimize impacts who sees your Facebook advertizing. Facebook volition show your advert to people virtually likely to perform your desired activity. power, or the ability to target users on whatever other pages of my website because he doesn't have access to my pixel.
A Likely Bug or Oversight
Since the iOS fourteen prompt is going live in early spring, Facebook withal has some fourth dimension. But for now, it's going to get a whole bunch of advertisers into a panic.
If a seller has their pixel on a third-party domain, that domain is verified, and the domain owner configured the events, it merely makes sense that the seller should exist able to select the event that fires on their sales page every bit a conversion event in their ad gear up — assuming the domain owner selected that event as i of their 8.
This feels like a issues or oversight. Or possibly information technology's something Facebook is working on. Simply they need to communicate their plans.
My guess is that they haven't communicated it because they realize this isn't so simple…
How This Could Piece of work
Once y'all offset thinking almost how this would work for a third-political party website that hosts thousands of sellers using thousands of Facebook pixels, you chop-chop realize the potential challenges.
Would such a platform still need to follow the viii-event limit? The workflow now only allows you lot to rank events by pixel. For example, if your website uses 100 different pixels that utilise the Purchase event, the domain owner wouldn't be able to rank all 100 (only a max of viii).
Would the domain owner'southward customers, who have their pixels on the website, be able to optimize for conversion events? The simply manner this seems possible is if such businesses could rank standard events independent of pixel ID. And even that could be challenging.
As of this moment, the Event Setup Tool If y'all have the Facebook pixel installed on your website, you can add standard events without any code using the Issue Setup Tool. allows you to create 17 singled-out standard events. If a website has thousands of businesses selling products and collecting leads, what if more than than 8 events tin or should exist used?
While prioritizing eight events is challenging but mostly doable for a single business concern, consider how difficult it will be for a website hosting thousands of clients — bold yous offering many different templates for lead building and sales. What gets cut out? What is prioritized? What order will they be in? Will this even work?
This could be difficult. But that website would need to communicate information technology with their sellers so that they know what events they can employ for optimization. And, of course, that may be different from client to client.
It gets messy speedily. Would Facebook make an exception for these websites?
The Alternative
While adding your pixel to other websites you don't own has been a nice option for optimization, tracking, and audience building (earlier now), there may be another option — as long equally these websites permit for it.
Until this gets sorted out, the all-time alternative is to redirect the conversion to a page that you ain on your website. And then, it might work like this…
- User views your product on the 3rd-party website (you don't ain it)
- User provides payment info and submits
- Payment is submitted and the user is redirected to a thank-you page on your website (yous own and verified it)
- Thank-you page includes your pixel and purchase issue
- Y'all configure your web events to include this event, mayhap as a custom conversion
This may non exist an option for everyone, just check to see if information technology is in the concurrently.
Lots of Questions
The main thing to remember right now is that there remains plenty of confusion. Facebook isn't clear about how much of any of this might work, and information technology's possible that even they aren't sure. So, the outcome is that nosotros have to brand reasonable assumptions and inferences based on what we know.
I could exist way off on some of this. Facebook may also modify how they do things prior to the iOS 14 tracking prompt going alive. Time will tell.
I'll be doing all that I tin to provide clarity on all things iOS 14 in my preparation. Sign up and I'll see you at that place!
Your Turn
Are transactions on a 3rd-political party website a potential issue for you due to the iOS xiv tracking update? How are you lot addressing it?
Let me know in the comments below!
Source: https://www.jonloomer.com/problem-unable-to-verify-domain-to-configure-web-events/
Belum ada Komentar untuk "Problems Failed to Approve the Website"
Posting Komentar